by TERRITORY.io | May 30, 2020 | Uncategorized
Gated content versus ungated content. Gated content is any content that is behind a form field that a prospect must fill out in order to acquire the information. LinkedIn reports 40% of tech buyers are less likely to consider a vendor that gates their first piece of...
by TERRITORY.io | May 17, 2020 | Uncategorized
LinkedIn Ads Terms First, we will run through some basic LinkedIn Ads terms. When we talk about leads and we talk about the cost per lead or a CPL that really is the amount of money, we’re spending to acquire one lead. MQL is what is considered a marketing...
by TERRITORY.io | May 8, 2020 | Uncategorized
Looking for LinkedIn Ads management. Slow down. Before you engage with a LinkedIn Ads management agency, you should first make sure you have a good strategy for creating content. The easiest and most effective way to get new leads from LinkedIn Ads by taking advantage...
by TERRITORY.io | May 3, 2020 | Uncategorized
Have you ever wondered how the LinkedIn Ads auction works? The video below from LinkedIn fully describes how the LinkedIn Ads auction determines the winning bidder and how pricing is calculated. Our recommendation is to not get too caught up in the LinkedIn Ads...
