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LinkedIn Ads Basics #2

Gated content versus ungated content. Gated content is any content that is behind a form field that a prospect must fill out in order to acquire the information. LinkedIn reports 40% of tech buyers are less likely to consider a vendor that gates their first piece of...
LinkedIn Ads Basics

LinkedIn Ads Basics

LinkedIn Ads Terms First, we will run through some basic LinkedIn Ads terms. When we talk about leads and we talk about the cost per lead or a CPL that really is the amount of money, we’re spending to acquire one lead. MQL is what is considered a marketing...
LinkedIn Ads Need Great Content

LinkedIn Ads Need Great Content

Looking for LinkedIn Ads management. Slow down. Before you engage with a LinkedIn Ads management agency, you should first make sure you have a good strategy for creating content. The easiest and most effective way to get new leads from LinkedIn Ads by taking advantage...
History of LinkedIn Ads (so far!)

History of LinkedIn Ads (so far!)

Want to understand where the LinkedIn Advertising platform is going? It is best to start by looking at LinkedIn Ads history. Since the LinkedIn was acquired by Microsoft in 2019, the ad platform has been evolving rapidly.   09.21.2015 | Campaign Manager Launch...