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Want to understand where the LinkedIn Advertising platform is going? It is best to start by looking at LinkedIn Ads history. Since the LinkedIn was acquired by Microsoft in 2019, the ad platform has been evolving rapidly.

 

09.21.2015 | Campaign Manager Launch

09.30.2015 | Archived Campaigns

5.16.2016 | New Campaign Manager Features

6.1.2016 | Sponsored Updates now Sponsored Content

9.8.2016 | Conversion Tracking

11.9.2016 | Sponsored InMail in Campaign Manager

1.20.2017 | Follow Button for Sponsored Content

3.1.2017 | Campaign Insights

3.17.2017 | Viral Metrics

3.30.2017 | LinkedIn Lead Gen Forms

4.17.2017 | Conversion Tracking for Sponsored InMail Campaigns

4.24.2017 | LinkedIn Matched Audiences

5.1.2017 | Campaign and Creative Limits

5.16.2017 | Reporting & Analytics (Demographics and Conversion Tracking)

6.6.2017 | Improved Direct Sponsored Content Creation Experience

6.20.2017 | More CTA options available for the “Thank You” page on Lead Gen Forms

6.22.2017 | Ability to duplicate Direct Sponsored Content

6.19.2017 | A New Look for Campaign Manager

7.11.2017 | New Targeting Facets

7.20.2017 | Lower Minimum Audience Count Required for Campaigns

7.23.2017 | Campaign Recommendations for Sponsored Content

7.31.2017 | Website Demographics

8.11.2017 | Event-Specific Image Pixel

8.30.2017 | Company Demographic Dimension in Reporting

9.6.2017 | LinkedIn Audience Network

9.29.2017 | Job Title Targeting: Students

10.3.2017 | Ability to Edit Direct Sponsored Content in Campaign Manager

10.6.2017 | Campaign Quality Scores for Sponsored Content

10.11.2017 | Contact Targeting: Hashed Email Uploads

10.13.2017 | Conversion Tracking Updates

11.13.2017 | Dynamic Ads, Content Ad

11.14.2017 | Lead Gen Forms for Sponsored InMail

1.16.2018 | Account Level Reporting

2.15.2018 | Lead Gen Forms integration with Salesforce

3.1.2018 | Location Targeting

3.1.2018 | Changes to How Sponsored Content Impressions are Measured

3.2.2018 | Matched Audiences API Migration

3.15.2018 | Reporting Inappropriate Ads on LinkedIn

3.26.2018 | Conversion Action Reports

3.28.2018 | Sponsored Content Video Ads

4.23.2018 | Conversion Windows

6.12.2018 | Carousel Ads

6.25.2018 | Matched Audience Integration with Salesforce Advertising Studio

7.23.2018 | Asset Copying

7.23.2018 | Test Leads in Campaign Manager

7.26.2018 | New Reporting Experience in Campaign Manager

8.15.2018 | Hidden Fields in Lead Generation Forms

8.28.2018 | Automated Bidding for Sponsored Content

9.17.2018 | Third Party Tracking

09.19.2018 | Video Captions

10.08.2018 | Edit Direct Sponsored Content

10.22.2018 | Lead Gen Forms – Flexible Consent

12.3.2018 | Matched Audience Integration with Microsoft Dynamics 365

12.04.2018 | Square Video Ads

1.14.2019 | Edit Video Ads

1.23.2019 | Interest Targeting

2.13.2019 | Lead Gen Forms and Matched Audiences integration with Hubspot

3.20.2019 | Interest Targeting

3.20.2019 | Audience templates

3.20.2019 | Lookalike Audiences

4.03.2019 | Lead Gen Form field increase

4.30.2019 | Moat Integration

5.20.2019 | Edit Carousel Ads

6.3.2019 | Lookalikes Creation

6.4.2019 | Duplicate Video Ads

6.10.2019 | Edit Lead Gen Form

6.25.2019 | HG Insight Integration for Matched Audiences

7.15.2019 | Attribution Models for Conversions